Geneva, 11 August 2010 - Davidoff throws the towel! A press release issued on 9th August announces that "Swiss Indoors AG, organizer of the Davidoff Swiss Indoors, and the Oettinger Davidoff Group, its sponsor, have reached a joint decision to allow the title sponsorship of the event to expire after this year’s tournament."

This is a great victory for OxyRomandie, and a fantastic reward for the joint efforts deployed over the last three years by our association and our sister organizations in France, CNCT (Comité national contre le tabagisme), and in the United Kingdom, ASH UK, and ASH Scotland. Although Mr. Brennwald, the owner and president of the Basel tournament, and his tobacco sponsor will not admit it, the decision of ATP that “the tournament would no longer be marketed in Europe under its previous name due to advertising restrictions in the tobacco industry” results directly from the pressure we collectively put on the world tennis organization (based in the UK) and from the legal procedures launched in France against TV broadcasters (Eurosport, Canal+) and the sponsors of the tournament.